Big, beautiful, bold, and from a bygone age...
By Dave Harris in Blog
Published: Friday, 21 October 11 - 01:56 PM (GMT)
Last Updated: Friday, 21 October 11 - 02:11 PM (GMT)
Once upon a time, Pharma advertising was bold, graphic and on occasions, strong.
Then, as now, you couldn't make big claims about the efficacy of your brand (unless of course you have the evidence to back it up), and so the graphic route was pursued to catch the eye, engage the viewer and stop them from turning the page.
Check out the Creative Review blog to see a few more bold and beautiful examples...
or better still, get yourself to Pharma, a new exhibition at the Herb Lubalin Study Center in New York, which looks at the way big pharma influenced the role of graphic design and advertising.
Can you see these kind of bold visual statements getting through today's endless rounds of market research?
Sadly no, me neither.